Productivity
HOW TO BOOST YOUR COMPANY’S PRODUCTIVITY

What is productivity?
Productivity can be defined as how well an organisation converts resource
inputs into goods or services and workplace productivity as how firms can
utilise labour and skills, innovation, technology and workplace organisation
to improve the quantity and quality of their output. Basically its about
exploring all the ways that a workplace can do things better and smarter.
Why should you improve your workplace productivity?A country’s ability to improve its standard of living over time depends
almost entirely on its ability to raise its output per worker
- Paul Krugman, The Age of Diminished Expectations
Our GDP per capita is 39% lower than that of the US. Most of that gap is
attributed to lower labour or workplace productivity. Our labour utilisation
rates are high by OECD standards but our workplace productivity is not.
The benefits of increasing productivity are huge - for your business itself,
improved profitability, increased institutional knowledge and highly
motivated staff and for the economy at large, higher growth, prosperity and
a better quality of life.
How do you improve your company’s productivity?
“Improving workplace productivity is not about working harder but about
working smarter”, a Government working group concluded. This involves
continuous innovation, improvement in management processes and attitudes,
investing in technology and adopting better business practices.
Productivity Drivers
In 2004, after consulting with a number of NZ businesses and examining
international research, the Workplace Productivity Working Group identified
seven key drivers of workplace productivity:
- Building Leadership and Management.
- Creating Productive Workplace Cultures.
- Encouraging Innovation and the Use of Technology.
- Investing in People and Skills.
- Organising Work.
- Networking and Collaboration.
- Measuring What Matters.
For more information about the productivity drivers, read the
Department of
Labour’s Workplace Productivity Challenge report.
2005 Productivity Survey:
In August
2005, the Auckland Chamber of Commerce, anxious to see an action driven
approach, conducted an on-line survey of its members on what issues are
important to them in relation to productivity and what actions they have
taken to increase productivity in their own businesses.
Results showed that there are dozens of common sense measures a business can
take to boost its productivity and improve performance. Over 1500 small and
medium sized businesses responded to the survey and of the businesses
surveyed who were achieving improved productivity, nearly all indicated
their bottom line benefited from staff loyalty, the fostering of innovation
and the effective use of technology.
“People, processes and technology seem to be the three key components”, said
Chief Executive Michael Barnett, “and good leadership was a pre-requisite.”
Click here to read the Chamber’s media release on the survey results.
Implementing Productivity
The focus in 2006 is on the implementation of these 7 drivers into New Zealand
workplaces. The Department of Labour has introduced the resources such as
the Workplace Productivity Starter Kit which included the Snapshot questionnaire
and an Action Plan to help businesses create an action plan for increasing
productivity in their own workplaces. The resources have been developed based on
actual experiences, and as shown by the case study companies presented in the
Toolbox, each workplace has its own way to do this.
Click here to download an electronic version of the Workplace Productivity
Starter Kit Case StudiesThe Department of Labour has identified three businesses who have addressed
the issue of productivity successfully. These case studies may give you some
ideas on how to improve productivity in your own company.
COLL ELECTRICAL (Leadership and Management Driver)
This company, based in Auckland, has been specialising in electrical
engineering contracting work since it was established in 1986. Since this time
this company has grown to where it now employs 60 staff. The challenge faced by
Coll Electrical was largely based on management and sustaining rapid expansion.
This was accompanied by issues regarding recruitment and retention of skilled
workers in a tight labour market, managing people effectively and increased
compliance costs. Four barriers to increased productivity were also identified:
- poor quality of workmanship and materials;
- wastage; and the availability and
- rising costs of goods and services and
- the growing competition from other sub-contractors who undercut their
tenders by using inferior components and employing cheaper labour.
Key Outcomes:
- Delegating work and investing strongly in skills training for its staff
has resulted in improvement in the delivery of innovative services,
increased job satisfaction and company profits.
- Increased employment opportunities through development and detailed
career structures has led to greater autonomy and responsibility within
staff.
ROTAFORM
PLASTICS (People and Skills Driver)
Overview: International research shows that around 300,000 New
Zealanders in the workforce have very low numeracy and literacy skills. For a
further 600,000 these skills are inadequate for our knowledge society. The next
case study did something to address this issue.
Rotaform is an Auckland based plastics manufacturer, they specialise in the
manufacture of large items, such as water tanks, bins, road barriers, spa pools
and a wide range of plastic packaging. It is a 25 year-old family-owned company
and employs about 30 people.
They had communication problems because English is a second language for most of
their staff, who were struggling with language and math's literacy. This
resulted in difficulties following instructions which of course led to a high
number of production rejects. Poor reporting and record-keeping, low morale and
productivity were also an issue, along with inadequate quality assurance
systems, and high absenteeism.
Workbase, a comprehensive workplace literacy programme was introduced to address
this problem. All employees were assessed and people were grouped according to
their literacy skills. Staff received tuition for one hour a week with a tutor
and they were also given homework.
Key outcomes:
- Improving literacy levels saw a sharp rise in employee skills,
confidence and morale.
- Product reject rates on the factory floor dropped by 55%, the number of late
deliveries dramatically fell.
- With staff input Rotaform is producing new, higher quality, more sophisticated
products.
- Sales rose 34 percent and profits rose 31% and in the last 3 years turnover has
doubled.
OUTWARD BOUND (Workplace Culture Driver)
Overview: This provider of life changing personal development programmes
and self-discovery experiences utilising New Zealand's outdoor environment has
been going since 1962. It has 40 employees located at the school in Anakiwa and
10 employees at corporate headquarters in Wellington and a Board mainly based in
Auckland. More than 45,000 New Zealanders have completed Outward Bound courses
since its inception and each course has 90 to 150 students.
In the late 1990s Outward Bound was faced with a number of financial
difficulties. Management needed to make a number of critical decisions very
quickly to ensure ongoing survival of the organisation and took a much more
directive approach than would usually have been the case. While the organisation
survived as a result of the decisions taken, the management style utilised was
highly detrimental to the culture of productivity. Divisions between offices
decreased communication and employees' resisted change, thus impacting on the
quality of the courses delivered. By using management and staff expertise they
addressed these issues.
Key outcomes:
- Rigorous and comprehensive training resulting in a highly up-skilled
and trained group of staff.
- Input by staff members to address policy issues leads to staff
having a real stake in the processes and the job.
- Investing in high quality training leading to staff loyalty, a
willingness to work for the company and increased professional and
skills development opportunities.
Productivity through technology

There is huge ability to improve productivity simply by identifying the right
technology to meet your needs, understanding its full capabilities and using it
better.
Solutions to reducing cost but increasing revenue, customer satisfaction and
competitive advantage include:
- Smart mobile connected devices
- Wireless and broadband connectivity
- More effective use of Microsoft Office
- Customer Relationship Management solutions
- Intranet
- Recording of meetings management
- Marketing solutions
- Network security
The following websites have resources, advice, tips and tricks for
increasing productivity through technology.
http://www.hp.co.nz/smb
http://www.hp.co.nz/smb/resource
http://www.microsoft.com/nz/smallbusiness
http://www.it-vital.com
How to boost your productivity through work-life balance
Equal Employment Opportunities strategies and sound HR practices enable
employers to recruit the very best people from the diverse population,
making the most of their skills, creativity and energy.
Initiatives that encourage work-life balance are an important part of EEO as
they enable people to perform to their full potential while still
accommodating their commitments outside of work. Visit the EEO Trust’s
website to:
- Find out what work-life balance has got to do with productivity
- Why is flexibility so important
- Find out easy ways to enhance performance without inflating salaries
- Build a loyal team of people who want to work hard
Bottom-line business benefits of work-life balance include:
- Improved recruitment
- Greater business productivity
- Increased staff retention
- Reduced absenteeism
- Attracting new customers
- Better customer service
- Enhanced company image
- Reduced risk of claims
- Better health and safety
Click here to read more about EEO ideas and case studies and how the EEO
Trust can assist your business in implementing EEO strategies and policies
in to your business.
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